Messages in Fashion

Hey Guys,

Did you get the message?! Why I am saying this because there are many literature and discussions about from where fashion comes. Hypostesis talk about top-bottom and bottom-top influences. For example a top-bottom influence is when big designers (Karl Lagerfeld,…) presents their collections in the catwalks and people in the sector look at them and they try to do something similar.

Today, in this supersaturated world, is very difficult to say from where the influences are coming because there are stimulus everywhere and people take ideas from everything (catwalks, architecture, colours, shapes, movies, music,…) I am observing a clear influence from the social networks and you could see how haute-couture brands also adapt it and it is the presence of messages in t-shirts, coats, and so on. We are living in a society that needs to show how they feeling, where they are, with who,… and most important share it with as much people as they can.

With the social networks people start putting stuff about their daily lives and this arrives to fashion and you can appreciate it in the shops, clothes,… nowadays. It does not escape from the fashion sector and many brands are using it to try to increase sales  having the trends in their offer. They are introducing the messages especially in the top parts: t-shirts, shirts/blouses and sweatshirts but also you can see in other garments and places as for example collars, … besides the footwear (keep on eye on it!).

Screen Shot 2015-02-19 at 00.42.21 Screen Shot 2015-02-19 at 00.45.51 Screen Shot 2015-02-19 at 00.47.21 Screen Shot 2015-02-19 at 00.48.29

Screen Shot 2015-02-20 at 16.24.03

Screen Shot 2015-02-20 at 16.29.30

Screen Shot 2015-02-20 at 16.25.05

Screen Shot 2015-02-20 at 16.22.33


Screen Shot 2015-02-20 at 16.34.41

Do you have yours?!


frankie lauren


Vivienne Westwood for Opening Ceremony!

Hey Guys,

I hope you are having a great time in spite of the cold weather, actually perfect to show your best jacket or jackets as maybe a nice leather jacket, bomber, fur,…

I am really happy about the new collaboration between Vivienne Westwood and Open Ceremony who have designed a 20-piece collection based on the timeless “clothes for heroes” found at her fabled Worlds End Shop in London. I always tell you that you should play and have fun with the clothes and combine them with your imagination and creativity. But also, you should try the clothes from the opposite gender; we are accustomed to know a women looks great in a man’s shirt but why cannot a men look great in a woman’s dress?! I wear so many women clothes and was thinking about the reason and I am happy that Vivienne Westwood is pushing boundaries and experimenting with this capsule and for that she has all my admiration.

In terms of patterns, it is an incredible job as we have difference sizes and bodies; so it is a fenomenal job that the 20-piece fix well to both genders and we have to recognise it and at the same time enjoy the beauty of a good pattern and their shapes; especially with the appearance of the mass market and the loss of the traditional pattern making.

The resulting capsule priced from $95 for a T-shirt to $1,500 bomber jacket and includes reissued garments dating back to the 70’s.

VW VW1 VW2 VW3 VW4 VW5 VW6 VW7 VW8 VW9 VW10 VW11 VW12 VW13 VW14 VW15 VW16 VW17 VW18 VW19 VW20 VW21 VW22 VW23 VW24

I think you are gonna love as much as I do.


frankie lauren


Hey Guys,

Layering is a styling statement for this garment called t-shirt. For a fashion-toward youth-led look, incorporate duplicate layers, style with a short or play with length at the hem to create a strong urban and casual image.

I would like to remark other ways to wear a duplicate layers image. For example, you can mix them with narrow pants, skinny jeans or jogging pants (introducing the sporty trend).

I have discovered a brand called bukht that means “camel of good quality” in the Middle East, something that is highly treasured by the people there. They hope that bukht brand will be as loved as the origin of its name, and also be a place for creativity that can reach beyond the realm of common domestic brand through various encounters. In their SS15 collection, you will appreciate the fantastic way to wear different top layers with other magnificent garments and create a powerful look and image. Have a look to the outfits that they propose to us.

bu bu1 bu2 bu3 bu4 bu5 bu6 bu7 bu8 bu9 bu10 bu11 bu12 bu13 bu14 bu15

I hope you enjoy it and you will try with multi-layers in your favourite places 🙂


frankie lauren

Francisco Fuentes by Lemontrend

Hey Guys,

I hope you have a good start and ready to be the most trendy guy in the world! I am very positive and as always with a lot of energy to do more and more things. I have the pleasure to be interviewed by, I leave you the interview:

Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobegrat, Spain. From its origins as a tiny market stall to a US$ 500 million brand, Pepe has transformed itself into a jeans-wear label throughout Europe. The brand today has a presence in more than 80 countries across the world.

In 1973, it was originally just a weekend roadside stall on the Portobello Road Market located in West London established by three brothers: Nitin Shah, Arun Shah and Milan Shah. Nitin and his two brothers later started their own company Sholemay Ltd trading, as Pepe Jeans. The brand was named “Pepe”, because it was a short word that could be written without much trouble.

We recently talk to Francisco Fuentes Mella, Product Manager at Pepe Jeans for North Europe and Mexico, to discover more about how a business administrator arrives to the fashion world, and what exactly a Product Manager for a big company does.

For those who don’t know you, talk about your background.

My name is Francisco Fuentes Mella and I am coming from Business and Administration with a specialization in Marketing. I know that is not really related with fashion but in this sector at the end you need to sell.

After studying Administration and Political Science, why did you enter in the Fashion Industry?

Right now, I am taking Politics Science in the distance university because I really like to study and learn new things. I have entered in fashion because it is my passion. I enjoy a lot working in this sector and my dream is to create a women brand.

What’s it like being in the Fashion industry?

It is amazing, coming from a business school I could work in finance, but I really enjoy this sector. I like everything, doing shopping trips, checking the new trends, study competitors, doing fittings, and so on. This sector or you love it or if not it is better to work in another thing; to have success you have to live it.

What was your first job in the fashion industry?

My first job was in New York as assistant for a fashion stylist and also my boss at that time she had a showroom for new American designers. It was my best year as we did a lot of cool stuff and it was there when I have seen that this is my sector and I had to put all my effort to rock in this sector.

Talk about the changes in your life since you’ve taken as Product Manager at Pepe Jeans.

Being a Product Manager in Pepe Jeans is really cool because it is a big company but in the headquarters we are not so many, so at the end of the day you have to be multitask and it is very important for me. So, right now I am also doing the special production for the retail channel and it is so much fun working with the designers, pattern makers,… close! Here is where I can show my creativity and passion for this sector.

Describe what do you do in your work?

Basically you have to be very close to the stores in terms of product and have all of them always with the right product and sizes. It is really annoying when one customer leaves the store without buying because there is not the good size or the good style. Besides, I am doing some buying tasks as I said before for the special production.

What do you like about your work?

To be honest, I have to admit that I like everything about it. I really enjoy everyday and as this sector is changing a lot; there is always something different everyday.

What advice would you pass along to those starting out in the Fashion Business?

My advice is that you have to love and have passion for this sector. If you don’t feel that maybe is better to go for another sector because work in fashion is very demanding and you have to be 100% everyday.

Besides, curiosity is other advice as this sector is changing really fast and coming new competitors every year; you have to be very fresh to bring success for your company.

I hope you like and follow them to be update about fashion and the new stuff surrounding it.


frankie lauren

Christmas Jumper!

Hey Guys, We are in the last moments of the year and immersed in Christmas. I have to admit that I really like this period of the year and because I had to travel a couple of times to different cities in Europe last weeks, I could enjoy Christmas in different cities and appreciate how they dress their streets, trees, and so on. But, one common thing for all of them is the huge trend about the Christmas jumper. Everybody have seen Macaulay Culkin in “Home Alone” wearing this piece of cloth. I am not sure when the Christmas jumper first became a “thing” but it is another American influence in Europe. You can see that this type of sweatshirts have more presence inside the stores of the big brands and also companies as Topshop or Asos have a special places in their online shop for it. I would like to launch two question?! The first one, it is worthily for companies to create a capsule around this product?! And the second, it this product cool or fashionable?! About the first one, I think that only big brands as Zara, Topshop,… with a fast sales pace can do it because these products only have two week of sales approximately and then are totally obsolete and you cannot put in other sales channels as outlets, jobbers,… Thinking on the second question, I think that you can take the idea and try to adjust to you and find something similar but not a funny ugly Christmas jumper. Alexa Chung said once that “irony in fashion is not for those above the age of 25” and I am with her. So keep them for teens of old ladies/gentlemen and try to find similar jumper in the market that match with your age, personality,… For example Isabel Marant present a Navajo Noel that can compensate this trend and don’t look an asshole 😉


Go for it and be the coolest these days!


frankie lauren

&otherstories Madrid

Hey Guys,

Madrid is in luck because &otherstories think about it to open its second store in Spain last Friday (Salamanca’s neighbourhood). I could not visit it yet, but I am so anxious to have a look and how it looks like. I am following this brand from the its starts and I think that the people behind the &otherstories are doing a pretty good job.

For those who never heard about it, &otherstories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style or story. Our creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price. Their collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.

I would like to remark my love for the collaboration between Sadie Williams and &otherstories. She is very young ( 26 years old ) but she has a huge potential and she show us a collection with the love for mixes ( mix of fabrics, colours and concepts ) and play with textures and colours. The result is a youth collection with a boyish touch.

A1 A2 A3 A4 A5 A7A6 A8 A9 A10 A11 A12A14A15A16

Enjoy a lot this new store in Madrid and relishes the co-lab between Sadie Williams and &otherstories.


frankie lauren

The Henten Bag!

Hey Guys,

It is a really happy day for me and the blog because I am going to introduce interviews in it. I want to present you people with the same love and passion for this world. For this first interview, I have the honor of interviewing Mikel Cans and his brand The Henten Bag.

1.- How is the person behind The Henten Bag?!                                                                                                                   

Behind The Henten Bag there is a small team, but the greatest! The brand was originally my idea, and I was the one finding the Hävard Henten heritage. Together with my two partners we developed it and make it a reallity. Today, by now, we are the ones driving the whole daily activity.

2.- Tell us about your background and if it is helped you with the brand?!

My formal education is graphic design, a field in which I constructed my career and I have work for about 20 years, always very related to fashion, finding among my customers some recognised fashion brands. Without any doubt this experience has help me a lot with The HENTEN Bag.

3.- Tell us about The Henten Bag?!

I was looking for the perfect piece of luggage, that was something that became an obsession for me until one day digging in an old book store I have found a Finnish book about art. That was the first time I have read about the unknown Hävard Henten.
The story was so inspiring and I decided to evolve The Henten Bag and make it an everyday ítem combining utility, comfort and high quality, with an special twist of style.
4.- When you started your company and how has The Henten Bag grown since you started?!
We started mid 2012, five seassons until now. We started with our online store and surprisingly we were contacted by our first Japanese stockist. Since then our Brand is part of some of the best selected stores around the world.
5.- What was the biggest challenge for you in creating this brand?!
The most challenging but wonderfull until now has been to learn about the leather industry wich is now a passion for me.
6.- Which is your favourite part about creating The Henten Bag’s brand?!
I specially enjoy creating the new collection every seasson.
7.- Tell us a little about the fabrics that you use?!
We use some special hand woven fabrics but our collection it’s mainly based on leather. We produce everything in Spain in a very artisan way. Our production are limited editions. We also use calf leather, suede etc.
8.- Which are your inspirations behind the brand?!
We get inspired by many things but specially by the Havard Henten life style based on traveling, curiosity, simplicity and comfort.
9.- Each collection has its own story, where does the inspiration come from?!
We just do updates in all the things that inspire us giving freshness to each collection.
10.- No outfit is complete without?!
Of course, a HENTEN Bag.
11.- Could you have in mind any collaboration for the future?!
We are open to everything, but we are not telling you our whole future….
12.- In five years, you are…your brand…
Updated and evolved, but keeping the same principles of today
13.- Anything else we should known about the brand?!
Great news coming soon, so keep connected
HB_72_04 HB_78_IMG_2728 HB_79_15 HBRL_10_3_8750.retoq
henten_invierno2014_03 henten_invierno2014_04 henten_invierno2014_05
streetstyle streetstyle2 OLYMPUS DIGITAL CAMERA streetstyle4 streetstyle5
I hope you like The Henten Bag as much as I do!
frankie lauren

Raf Simons & Sterling Ruby

Hey Guys,

Woooowww was the first expression that comes to my mouth when I have seen the collaboration between Raf Simons and Sterling Ruby.

He was born in Neerpelt (Belgium) in 1968 and he is living and working in Antwerp (Belgium). The most important message Raf Simons wants to communicate is “pride in individuality”. Equally important in Raf Simons approach is the constant quest for innovation. The designs are always looking for the classic references. Throughout the years, with the signature style evolving and maturing, the key elements for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.

On the other hand, Sterling Ruby was born in LA (USA) and also he is working there too. Sterling Ruby works in a large variety of media including ceramics, painting, collage and video. Often, his work is presented in large and densely packed installations. In opposition to the minimalist artistic tradition and influenced by the ubiquity of urban graffiti, the artist’s works often appear scratched, defaced, camouflaged, dirty, or splattered.

Back to the collaboration, they said that the whole collaboration was an exploration of ourselves – trying to collaborate and not be held back any limitations. If Simons is known for a precise eye with minimalist sci-fi tendencies, Ruby’s work is the opposite; spray-painted canvases that look like sprawling landscapes, ceramics that appear to drip and handcrafted mixed media collages.

RS1 RS2 RS3 RS4 RS5 RS6 RS7 RS8 RS9 RS10


frankie lauren


Hey Guys,

I have read a couple of articles talking about Zara and H&M are putting an eye in churches, theatres, cinemas,… to open new stores. What do you think about it?! There is a really thin line between cool and ugly and it could be very dangerous for them if they ruin an old piece of art and history. Sometimes, you take a nice place to open your store but you have to add your own image and it has to be by the hand of the place that you are choosing.

On the other hand, there are cases when the power of the brand, the coolest of the visual,… make a place shines. As for example, the phenomenon of Biba’s store in London. Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. From a mail order company in the early sixties, to global fashion phenomenon of the seventies, Biba was a store like no other. Biba’s early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May 1964 when it offered a pink gingham dress to readers of the Daily Mirror. The dress had celebrity appeal, as a similar dress had been worn by Brigitte Bardot. By the morning after the dress was advertised in the Daily Mirror, it had received over 4.000 orders.

B1 B2 A9F9N1 BIBA boutique in Kensington Church Street their second location in 1967 B4 B5 Barbara Hulanicki, owner and founder of Biba.  Picture shows B7 B8 B9 B10 B11 B12


frankie lauren


Hey Guys,

How is going with these first days with cold and rain?! It is not nice that the Sun leaves ourselves to say hi to clouds and rain. But, to be honest I was waiting for this weather to start wearing my autumn/winter outfits. For this season, I am seeing a lot of turtleneck in the shops, big and trendy cities, and so on. So keep on eye in this piece of cloth because I see really trendy at the same time elegant and smart.

Turtleneck is the US term for a Polo neck, which in Britain has a slightly different meaning, referring to a collar resembles a polo neck, being tubular in form, but not as high, and usually not turned back on it self. The term may also refer to a garment featuring such a collar. So-called as it resembles the opening of a turtle´s shell (in to which the head and neck retract).

I leave you some pictures about some turtlenecks that I saw in the market and always remember that you have more and less expensive options.

T1 T2 T3 T4 T5 T6 T7

Turtleneck is a must for this season, go for it!


frankie lauren