Alife & Puma

Dear all,

We are finishing 2015 and I looking back at my year, I was thinking that maybe 25% of the time I was running. When you are working hard not also at your job you need to find stuff to put your mind in blank and do not think for a while. In my case, I chose running but in 2015 I decide to enrol in the Amsterdam Marathon. It was a big deal for me and I was very focus during the preparation.

Saying that, I was researching and reading a lot about the world around the running world. For my surprise and as I fashion lover, I discovered a big and amazing world between sports (running in particular) and fashion. In the past, we had specific sports brands as Nike, Adidas, Puma,… and fashion brands but now both sides take inspiration from the other. The sporty trend may be super comfy, but there’s more to this fad than fancy sweatshirts and tailored track pants. Have a look to this amazing collaboration between Alife & Puma.


Designers, fashion editors and shoppers are eating these styles up with the same fervour we all did any popular baker good. Do the same! Run to the stores, go to the e-stores, look for new brands,… And introduce these technics garments in your life and outfits.

The rise of activewear as a fashion trend has been evolving for the past years. For fall 2015 it continues on the direction of sleek, minimal and luxurious, making itself ripe for new interpretations that blur the boundaries between daywear and activewear.



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