Yellow

Dear all,

Please, could you stop for a second and think which is the color that you are most seeing everywhere?!… tic tac tic tac time out! What about yellow?! Maybe I am wrong and it is me but I am seeing a lot of yellow in cafes, restaurants, shops,… and most important fashion brands also have done a wink to this wonderful color.

Talking about yellow, we can say that it is the color of sunshine. It is associated with joy, happiness, intellect, and energy. Knowing those positive messages that yellow evokes, why fashion brands choose this color for autumn-winter season if is is not a good color commercially speaking?! Maybe because inspiration comes from everywhere and designers didn’t be blind about the fact that yellow is in trend.

Besides, yellow is very effective for attracting attention, so use it to highlight the most important elements of your design; basically, you use this color to give a touch of happiness inside of your collection and after you transmit that to your store increasing the attention and traffic that it is one of the biggest problems that fashion brands are suffering at the moment.

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Are you gonna try to wear yellow this autumn-winter?!

xoxo,

frankie lauren