Did you get the message?! Why I am saying this because there are many literature and discussions about from where fashion comes. Hypostesis talk about top-bottom and bottom-top influences. For example a top-bottom influence is when big designers (Karl Lagerfeld,…) presents their collections in the catwalks and people in the sector look at them and they try to do something similar.
Today, in this supersaturated world, is very difficult to say from where the influences are coming because there are stimulus everywhere and people take ideas from everything (catwalks, architecture, colours, shapes, movies, music,…) I am observing a clear influence from the social networks and you could see how haute-couture brands also adapt it and it is the presence of messages in t-shirts, coats, and so on. We are living in a society that needs to show how they feeling, where they are, with who,… and most important share it with as much people as they can.
With the social networks people start putting stuff about their daily lives and this arrives to fashion and you can appreciate it in the shops, clothes,… nowadays. It does not escape from the fashion sector and many brands are using it to try to increase sales having the trends in their offer. They are introducing the messages especially in the top parts: t-shirts, shirts/blouses and sweatshirts but also you can see in other garments and places as for example collars, … besides the footwear (keep on eye on it!).
Do you have yours?!