Hey Guys,
The varsity streetwear look is refreshed with a classic sports-athelic influence for the men’s casual wear market. Streetwear brands are taking the influence from the continuing varsity trend and huge global Monochrome Sports direction. So, they have updated it with more a premium street approach for commercial casual wear.
They took the traditional track and field compositions from American football, ice hockey,… and work with them to finally get an authentic athletic design inspiration. This look is given an update with a focus on classic team color palettes. Consider placement stripes and bold numbers with 3D treatments for the genuine varsity mood.

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Take in consideration the varsity trend for this summer!!!!
Frankie Lauren

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