Varsity

Hey Guys,
The varsity streetwear look is refreshed with a classic sports-athelic influence for the men’s casual wear market. Streetwear brands are taking the influence from the continuing varsity trend and huge global Monochrome Sports direction. So, they have updated it with more a premium street approach for commercial casual wear.
They took the traditional track and field compositions from American football, ice hockey,… and work with them to finally get an authentic athletic design inspiration. This look is given an update with a focus on classic team color palettes. Consider placement stripes and bold numbers with 3D treatments for the genuine varsity mood.

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Take in consideration the varsity trend for this summer!!!!
xoxo,
Frankie Lauren

Playlist Nº7!

Hey Guys,
 What?! June is here, time passes quickly and summer is around the corner. Means?! Friends, sun, beach, parties, music festivals,… and so on. More plans are coming, so you need to have your styles for them! 
Anyway, also new professional projects are in mind and start working in them; let’s see what happens, looks like very good! And what is better when you are working, studying, doing some research that listen great music. I leave you a selection of songs that I am listening these days.
Enjoy them and I hope you like them! 
xoxo,
Frankie Lauren

Eytys

Hey Guys,
Saying hello to the Sun, I assume that you have already taken the summer clothes out or you are in your way to do it. Nowadays in Madrid, you can see that people are wearing summer clothes and accessories as sunglasses, hat, borsalinos,… as we have an amazing weather and the terraces are open.
Taking in consideration the sunny days and the trend of sneakers, I present you an awesome brand coming from Sweden and her name is Eytys (eytys.com). Eytys is a brand talking about the owner generation; born in the boom years of the 80’s, grew up with the street culture of 90’s, and subsisted on a heavy diet of inspiration – which has always been a click away. Eytys is a unisex sneaker with confident proportions –  more gritty pavement than polished runway and equally important is the idea of a platform on which Eytys stands; a platform through which we wish to connect, interact with and highlight people we admire.
E9E1 E2 E3 E4 E5 E6 E7 E8I will my pair of this incredible sneakers but I do not know which style, plain color (black or white), printed or in shine color. Are you gonna get yours?!
xoxo,
frankie lauren